How has consumer decision making been affected by interruptive marketing, as opposed to inbound or content marketing?
For my JRPS, I wanted to study marketing and decision making, which led me to focus on how interruptive and inbound marketing affect consumer decision making. In my literature review, I use academic studies to show how different types of marketing affect decision making and which is a more effective method. My final project was helping Meridian Academy create inbound marketing content.